Biddable Analyst

It starts with YES!
 

At Optus, we have an ambitious goal to be Australia’s most loved everyday brand.
 

As our Biddable Analyst, you’re responsible for developing driving biddable media strategies across various platforms, driving performance contributions to overall business objectives. This role involves campaign management, vendor coordination, audience targeting, and collaboration with cross-functional teams.
 

This role offers the opportunity to lead campaigns in a dynamic environment and supply to the organisation's growth.
 

This collaborative effort will involve working closely with colleagues in Digital Marketing, Product Marketing, and Marketing Communications teams, as well as external vendors such as creative agencies. By aligning your efforts with the overarching Digital Marketing strategy, you will play a crucial role in getting results and achieving campaign objectives.
 

Your ability to communicate optimally with team members and external partners will be critical in ensuring the flawless execution of campaigns and the delivery of impactful results. Furthermore, your attention to detail and organisational skills will chip in to the accuracy and efficiency of campaign implementation and reporting processes.
 

Your skills to pay the bills
 

• The ideal candidate has experience in biddable media management, strong analytical skills, and excellent communication abilities
• Experience in handling sophisticated bid strategies and in biddable media platforms, Google Ads, Facebook Ads Manager, DV360 (Display & Video 360), LinkedIn Ads, Twitter Ads, and other relevant platforms.
• Strong analytical skills to interpret campaign data, identify trends, and derive actionable insights. Knowledge of data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Proficiency in strategically allocating campaign budgets across various channels and platforms to achieve maximum reach and impact within allocated budgets.
• Ability to visualise campaign data effectively using data visualisation tools such as Tableau, & Google Data Studio, to build insightful dashboards and reports.
• Collaborate with partners to understand their needs and objectives, ensuring alignment with campaign strategies and goals.

Perks we love at Optus
 

• Competitive salary and performance incentives
• Discounts to Optus products and services, and to over 400 retailers Australia-wide
• Training, mentoring and development opportunities (ask us about OptusU!)
• Up to five days of Volunteer Leave per year
• A “connected” day for you to use to connect to something you are passionate about
• Hybrid ways of working
• Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
• Sydney Campus; 20mins from CBD via our Optus bus. Our 999 Metro Connect service connecting you to and from Macquarie University Metro Station to Optus Campus every 6-8 minutes, morning and afternoon!

Keen to see what it’s really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes!

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au along with your preferred method of contact and we will be in touch.

For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity.

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