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AD, Strategic Comms & Media Relations

Date: 05-May-2022

Location: Singapore, Singapore

Company: Singtel Group

NCS is seeking a qualified candidate for Associate Director, Strategic Communications and Media Relations role. The incumbent will be tasked to lead the company’s communications efforts. He/ she should demonstrate the ability to drive positive media coverage, manage media relations and crisis communications issues and take an organised, detail-oriented and energetic approach.  The ideal candidate should preferably have a good understanding of the technology sector or else, a strong aptitude for acquiring new domain knowledge. The role is Singapore-based and will report to the Director of Marketing and Communications.


Main Job Responsibilities:

Media Relations

  • To develop, lead and execute communication strategies and initiatives to protect and enhance the reputation of NCS
  • To drive positive coverage across a broad range of media, including consumer, business and trade publications and digital, social platforms
  • Build and maintain strong relationships with technology, business, consumer and international media.  
  • To manage the creation of press and internal communications materials
  • To organise press briefings, media sessions, events, prepare briefing materials and provide counsel to senior management
  • To provide counsel to cross-functional partners in policy, legal, marketing etc. within the company on media engagement and crisis management
  • To lead the management and monitoring of traditional and online media and take appropriate steps to rectify negative publicity and impact
  • To proactively identify, monitor and manage crises and issues and develop crisis management communication plans in collaboration with Business Units


CEO and Senior Leadership Profiling

  • Craft compelling key messages, media statements and speeches for CEO and senior management.
  • Actively profile CEO and key senior leaders across relevant thought leadership platforms.


Internal Communications

  • Oversee and develop a strategic internal and executive communications plan
  • Ensure alignment of messages for internal and external communications.
  • Manage employee communications: Develop and author a variety of internal and executive communications including presentations, announcements, blogs to be delivered across a variety of internal communications channels. 
  • Oversee the management of company’s internal communications channels: editorial calendar (blogs, newsletters etc), research and develop quotes from people, write stories, shoot videos, and contribute to the intranet.
  • Govern quality of internal communications developed by business units
  • Employer Branding and ESG
  • Partner with HR and internal stakeholders to implement communication strategies for employee engagement and retention and employer branding
  • Develop and implement external communication strategies to amplify NCS’ ESG goals and aspirations


The successful candidate should possess:

  • A degree from a recognised university, preferably specialising in Mass Communications/Public Relations
  • Possess minimum 15 years of relevant experience in Corporate Communications (preferably in a publicly listed company), of which at least 5 years in management capacity.
  • Experience working with senior management team and ability to translate and deploy management goals into actions.
  • Solid stakeholder management skills especially C-Suite executives
  • Impeccable writing and editing skills including speech writing. 
  • Excellent people skills and command of written and spoken English
  • Ability to demonstrate a successful track record in the following areas:
    • Lead projects to achieve stipulated objectives and goals
    • Self-starter who possesses strong planning and organizational skills, very resourceful
    • Able to produce clear, factual and relevant information in written forms
    • Strengths in relationship management and ability to influence peers, subordinates, seniors and external media
    • Establish, manage and develop a high performing team with highly qualified and motivated staff.
    • Business and marketing acumen and numerically inclined. Good project and budget management skills
  • Technology-savvy, proficient in Microsoft Office applications