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Associate Director, Prepaid Product Marketing

Date: 22-Jul-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.



The role of Associate Director, Prepaid Product Marketing has a product marketing and CLM mandate, driving product development and overall acquisition/revenue growth for the Prepaid mobile business. This includes conceptualizing and executing new price plans and digital services, roaming, and IDD. The role also encompasses leading customer lifecycle management, ensuring we retain and upsell to our prepaid subscribers.


As AD, the person will lead a high performing team of marketers and CLM managers, to drive the overall consumer market revenue, market share and profitability. Success in this role requires broad analytical and strategy know-how, innovative, adaptive, and structured thinking skills, strong communication and influencing skills, and good cross-functional team leadership. Past telco experience managing Prepaid Business is a bonus.  




  • Closely monitor market trends, consumer behaviors, and technological developments.
  • Influence, conceptualize and develop new products needed to deliver the revenue growth.
  • Develop effective marketing strategies, identifying target segments, product positioning, pricing, and packaging for end-to-end implementation of marketing plans.
  • Build robust relationships with external and internal stakeholders, such as Developers/Vendors/Partners, Marketing, Sales, Customer Care, IT and Network, to ensure strong teamwork in smooth project execution and delivery.
  • Responsible for product performance and profitability for all Singtel prepaid products
  • Motivate and nurture a high performing team of Product Marketers.




  • Bachelor’s degree from University, MBA will be an advantage
  • At least 5-7 years of marketing working experience, preferably with Technology or Telco industry knowledge and people management experience.
  • Good project management and financial analysis skills
  • Possess a technical appreciation of mobile technologies, platforms, and device ecosystems
  • Strong negotiation and influencing skills with business partners
  • Strong stakeholder management skills
  • Strong orientation to drive measurable results
  • Exceptional communication and presentation skills
  • Good leadership and people management skills



We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.