Associate Director Brand Advertising & Governance

Optus is a leading telecommunications company, known for delivering innovative solutions, challenging the market, and building a technology-driven, customer-first business. With a strong commitment to creativity, commercial impact, and customer experience, we’re redefining how our brand shows up across every channel and touchpoint.

This is a pivotal leadership role at the centre of the organisation, shaping how the Optus brand lives, evolves, and connects with millions of Australians.

What You’ll Do

Partnering closely with the EGM Marketing, Business Unit leaders, and senior stakeholders across Optus, you will be responsible for:

• Leading enterprise brand strategy, setting the direction and evolution of the Optus brand platform to drive long-term value and customer trust

• Owning brand governance frameworks, policies, and standards to ensure consistency, quality, and alignment across all channels and business units

• Driving integrated campaign strategy, aligning cross-functional teams and agencies to deliver impactful, coordinated campaigns

• Acting as a senior brand advisor to GMs, EGMs, and Executive leadership, translating complex strategy into clear, commercially grounded narratives

• Leading creative ambition, setting a high bar for brand expression and challenging work that doesn’t meet strategic or commercial objectives

• Providing senior stewardship of agency partners, ensuring strong strategic alignment, performance, and value delivery

• Embedding brand into business strategy by partnering across Product, GTM, Digital, Networks, Legal, and Corporate Affairs to drive enterprise-wide alignment

• Ensuring fiscal discipline across major brand investments, optimising outcomes from significant marketing spend

• Coaching and developing senior marketing leaders, elevating capability in strategic thinking, creative excellence, and commercial rigour

• Leading enterprise alignment forums, resolving trade-offs and ensuring shared accountability for brand outcomes

What You’ll Bring

• 12+ years’ experience in marketing, with deep expertise in brand strategy, campaigns, and commercial delivery

• Proven leadership in complex, matrixed organisations with multiple senior stakeholders

• Strong experience managing large agency ecosystems and integrated campaign delivery

• Expertise across the full marketing mix including media, digital, creative, and content

• Exceptional stakeholder management and influencing skills, including executive-level communication

• Demonstrated ability to translate brand strategy into execution across channels

• Strong commercial acumen, understanding how brand drives growth and long-term value

• A strategic mindset with the ability to operate confidently in ambiguous, fast-paced environments

The Good Stuff

• Competitive remuneration and employee benefits, including monthly mobile credit and product discounts

• Flexible working arrangements with a mix of office and remote work

• A vibrant campus with cafes, gym, childcare, and collaborative spaces

• Generous leave policies, including additional ‘Connected’ days

• Inclusive parental leave and strong support for growing families

• Learning and development opportunities through industry-recognised programs

• A strong focus on diversity, inclusion, and belonging

• Access to wellbeing and support services, available 24/7