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Business and Partnerships Manager (Financial Services and Device Sales)

Date: 26-Jan-2023

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.



•    Collaborate with Financial Service partners, cross-functional teams (including Analytics, Campaign Management, Marketing Communications, Web/App Product Development, Digital Experience, IT, Operations, Customer Care, Telco Product Marketing, Telco Sales, Legal/Regulatory, etc) to achieve annual business, commercial and marketing targets.
•    To achieve business, commercial and marketing targets through a data-led approach in:
- identifying key customer segments, needs and Robo-Advisory Investment product and other Financial Services (such as Lending products, credit cards) matches;
- finding and evaluating Robo-Advisory Investment product and other Financial Services (such as Lending products, credit cards) USPs and propositions;
- projection of campaign participation and Robo-Advisory Investment product and other Financial Services (such as Lending products, credit cards) take-up;
- management of campaign marketing budget, including tracking spends against budget and forecasts;
- management of overall marketing campaign calendar (ATL, BTL, content, etc);
- driving the GTM plan, formulating key campaign message(s), and overseeing concept, design, creation and copywriting of all communication materials (eDM, SMS, short- and long-form content, websites, etc) tailored to different segments and needs;
- planning campaign communications with cross-functional teams managing other channels (e.g. MySingtel app, Singtel Dash app, Singtel website, Singtel-managed social media assets, Singtel shops, etc);
- conducting multi-variate testing and marketing research;
- operational campaign execution;
- effective, efficient, multi-channel retargeting of customers;
- proactively compiling, measuring, analysing and optimising campaign performance, predicting scenario-based results, identifying funnel insights, and planning and executing follow-up improvements; and
- working with Financial Service partner (UOBAM) to monitor and upkeep performance and putting in place remedial actions, if any.
•    Co-drive Financial Service squads as Product/Business Owner to define requirements for Product roadmap initiatives, end-to-end user experience and product branding.
•    Manage Partner(s) driving device sales, sold through a B2B2C arrangement
- maintaining proper documentation/filing of Partner(s) contracts, Device Sales tracker and processing of procurement documents.
- manage and oversee the end-to-end process of device sales from order to deliver to invoicing of Partner(s)
•    Prepare presentation materials, project management reports, pre-meeting briefs, meeting notes and management updates.

•    Degree in Business, Marketing, or its equivalent.

•    A least 4-5 years of product marketing experience and 3 years’ digital campaign marketing experience, preferably in the Financial Service industry.

•    At least 1-2 years of hands-on experience in managing and executing financial service product marketing campaigns, and well-versed in Financial Service industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, compliance guidelines. 

•    At least 1-2 years of hands-on experience in ATL and BTL marketing, copywriting, content management and working with agencies.

•    At least 1-2 years of hands-on experience in customer lifecycle and marketing automation platforms (e.g. Oracle Responsys, Salesforce, etc).

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.