Consumer Digital - UX Writer

Responsibilies

• Understand basic business requirements and customer needs to write copy that drive actions and engagements.
• Partner with designers and producers in the creation of experiences.
• Produce and govern copy against Singtel’s Design Language System and principles.
• Perform A/B or multi-variant testing on copy to optimise effectiveness of experiences, and reduce confusion and leakage in journey
• Check final copy in UAT, BRT and Production environments.
• Translate marketing communications into experience communications.
• Evolve copy guidelines based on learnings

The ideal candidate should have/be:

• Diploma/degree in Journalism, English, or digital media and communications, or relevant professional work experience
• 4-7 years of relevant digital copy writing experience (agency/in house)
• Professional Skills in 
  • Copywriting
  • Content strategy
  • Information architecture
  • Great command of English language and grammar
• Team player, effective communicator, high expectations of quality, keen interest in the wider design community.