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Content Executive

Date: 18-Jan-2023

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.




  • To manage Indian content partnerships and operations for Singtel’s pay TV and OTT platforms, as well as to provide marketing support across Indian and selected English content genres.
  • Content Executive, you should have in-depth knowledge and passion for Indian language content and understanding of viewers’ preferences for Indian content. You would also be required to support English content marketing across genres of entertainment, factual and lifestyle.
  • You should be able to identify opportunities to drive and support sales, upsell and customer engagement across Indian and English content genres for pay TV and OTT. 
  • Evaluate new and existing content to ensure relevance to our customers, by analysing and understanding viewership data.
  • Support Senior Director in negotiations with content partners for pay TV and OTT platforms, by providing recommendations and analysing viewership data, assisting in business case preparations, reviewing, and negotiating contracts. 
  • Manage day-to-day relationship with partners on commercial, operational, marketing, and technical matters.
  • Cross-function collaboration with Product, Networks, and Broadcast Operations teams to launch and continually improve Singtel TV offerings.
  • Work closely with content partners to identify and promote content highlights on Singtel platforms, which includes the negotiation of any co-funding and partner support.
  • Engage partners to develop marketing materials to drive viewership, subscription and upsell.
  • Maintain and upkeep all in-house marketing highlights and promotion calendars and communications for key content genres.
  • Stay up to date on industry trends and new developments.




  • Bachelor’s degree in Mass Communications, Marketing, or relevant fields
  • 2 – 3 years of working experience, preferably in marketing and operations
  • Marketing Techniques and principles
  • Content Acquisition and management
  • Organisational and Project Management
  • Negotiation and Interpersonal Skills
  • Adaptable to fast paced environment
  • Outstanding communication skills
  • Customer oriented
  • Understanding of current pay TV and video landscape and trends


We are committed to a safe and healthy environemnt for our employees & customers and will require all prospective employees to be fully vaccinated.