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Content Marketing & Research Manager

Date: 24-May-2023

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 


Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.


Be a Part of Something BIG!

​​​​​​​​​​​​​Looking for an exciting marketing role that will challenge your creativity and strategic thinking? Look no further than Singtel's Content Marketing & Research Manager position! The individual will be part of the Global Enterprise Marketing team and will be responsible for effective marketing content and customer insights practice through research and data.

Reporting to the Associate Director, Product Marketing & Content, you will take on an active role in content brainstorming, writing, publishing, and promotion, supporting Singtel Group Enterprise’s overall content strategy which includes and is not limited to social media, email marketing, website management and external media and publisher platforms.

If you have marketing and communications experience in the B2B technology sector and have used martech and CRM tools and platforms., this is the role for you!

Make an Impact by

  • Develop and execute content marketing strategies and campaigns aligned with customer journeys/lifecycles of target enterprises to engage and generate qualified leads for conversion, as well as augment first-party data sets.
  • Plan/create/edit/optimise a wide range of cross-LoB, solutions-centric content, including web landing pages, marketing emails, podcasts and videos, social media posts, articles (short/long form), white papers, webinars, case studies and other customer-facing marketing collateral.
  • Identify relevant opinion leaders, influencers, brands, media, and content partners who can serve as advocates or partners in co-creating content and developing value offerings for members.
  • Strong skills and experience in analysing customer data/insights from owned and external platforms as well as digital performance marketing metrics (such as website traffic, search rankings, email open statistics, AB test results, and conversion rates across all funnels) to improve performance, refine content development and distribution, and to inform future strategy and actions.
  • “Ear-on-the-ground" rigour and plugged into latest developments on target logos/enterprises and industry trends and respond appropriately with new or improved content.
  • Identify required data - in partnership with analytics colleagues and cross-functional departments - as the foundation to draw and distill customer and industry/ecosystem insights for cross-LoB, solution-centric content and marketing campaigns.
  • Social media-savvy and who is passionate about how digital platforms, social platforms (LinkedIn, YouTube).
  • Evaluating and using owned, paid, earned and other avenues to maximise distribution of assets to the right audience.

Skills for Success

  • Degree in Marketing, Digital Marketing, Mass Communication or equivalent preferred.
  • Minimum of 5-6 years of content marketing and communications
  • The candidate will need to have good analytical skills and experience in distilling and using customer data/insights and industry trends to develop communications and content strategies targeted at enterprises to drive marketing qualified leads for sales conversion.
  • Familiar with martech and CRM tools and platforms - e.g., Google Analytics, Adobe Experience Manager/Adobe Experience Cloud, sales enablement platforms, digital asset management, Salesforce CRNS


Rewards that Go Beyond​​​​​​​

  • Hybrid work arrangements
  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities


Your Career Growth Starts Here. Apply Now!


We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.