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Customer Insights and Research Analyst (127997)

Date: 12-May-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.


Reporting into the Digital Marketing team, this position seeks individual with a strong ‘outside-in’ mindset, with an eye for data and insights from customer, through structured and unstructured research methodologies enabled by technologies.
Candidate should have experience on similar customer insights & research role preferably from research firms capable of using modern data modelling and digital engagement methods to validate the organisation’s products and platforms from a customer’s lens

Job responsibilities:

  • Work with stakeholder to identify and establish scope and parameters of requirements analysis on a project-by-project basis to define project impact, outcome criteria, and metrics.
  • Clearly identify the search audience as well as their characteristics.
  •  Devise and evaluate methods for collecting data, both traditional like focus group, interviews and modern tools like Eye Tracking Studies
    • Conducts interviews to gather customer requirements via workshops, questionnaires, surveys, site visits, workflow storyboards, use cases, scenarios, and other methods.
  • Documenting and communicating the results of your efforts.
  • Present data and insights to stakeholders through visualisation to help make better-informed decisions 
  • Monitoring deliverables and ensuring timely completion of projects.
  • Manages and tracks the status of requirements throughout the project lifecycle; enforce and redefine as necessary.


The successful candidate should possess:

  • Bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, or communications. 
  • Min 5 years of experience in business analysis or a related field in IT&T industry.
  • Proven 2-cycle experience with business and technical requirements analysis, elicitation, modelling, verification, and methodology development
  • Strong mathematical, analytical, and data modelling skills.
  • Experience in Design Thinking / Human-centred Design a plus. 
  • Commercially aware
  • Excellent problem-solving, communication, and team working skills.
  • Attention to detail and organizational skills


We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.