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Digital Analyst

Date: 15-May-2019

Location: Singapore, Singapore

Company: Singtel


  • Execute eShop campaign configurations
    • Liaise with Marketing Managers to collect promotion requirements for eShop
    • Coordinate tasks with Designer and Web Analyst for the launch of new devices and promotions
    • Administer the configuration of online promo mechanics
    • Develop and execute test scenarios in UAT and Production environments
  • Liaise with IT developers to resolve bugs and production issues within target SLAs
  • Analyze and drive the implementation of new business requirements and eShop self-care services to improve the online conversion:
    • Lead brainstorming sessions and prioritize new requirements with Marketing Managers
    • Liaise with Web Analyst to identify drop out and UX issues & opportunities for optimization
    • Draw mockup screens as an input for Designers and IT developers
  • Act as the Iteration Manager and Business Analyst in a team which has adopted the SCRUM IT development framework.
  • Manage the development and execution of test scenarios by Testers in UAT and Production environments and executing testing as and when required
  • Identify and quantify issues in User Experience by conducting usability tests with external agencies, compiling customers’ feedback from various sources, and studying Analytics data
  • Develop A/B tests and work with Web Analysts & Developers for their implementation
  • Develop and coordinate the implementation of operational metrics to measure improvements of the conversion rate



  • Diploma in Business IT or modules relevant to the role
  • Preferably 2-3 years proven experience in a testing environment
  • Know basic programming (Java)
  • Experience in the telecommunications / ICT industry and B2B environment is an advantage
  • Able to think “outside the box” to come up with test scenarios to stress test the system
  • Attentive to details and passionate about making sure rollouts are accurate

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