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Digital Channel Manager

Date: 01-Jan-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.


Singtel Enterprise has embarked on a self-disruptive transformation journey to proactively reinvent how it operates, communicates, coordinates, learns and makes decisions. By embedding transformation change elements within its DNA, it is able to not only be in sync with the rapidly evolving business situation, but also proactively stay a step ahead of the customers it serves.


This role of Digital Channel Manager is focused on in developing Singtel’s B2B next-generation digital channel for customer engagement across various Singtel products and services, through tight engagement with the business stakeholders, development team and customers.


Key Responsibilities:

  • Play key role in execution of the digital channel vision by working collaboratively with business and tech teams (UI/UX, developer and architect) to define the customer journeys, the digital channel for different enterprise customer segments and the online/mobile/offline journeys for customers
  • Develop and maintain a prioritized product backlog, and execute on delivering impactful features for our enterprise customers via the product agnostic digital channel
  • Identity key enablers and systems to support the digital channel and roadmap for execution
  • Support Digital Channel Product Lead in preparation of initial draft product requirement document with impact metrics, and represent viewpoints in prioritization exercises with implementation team
  • Play key role in product launch for all our customer segments; conducts user acceptance tests, assists in framing and execution of test cases, and communicates post-launch feedback to business and product stakeholders
  • Identify, analyses, and track metrics that inform the success of products features in driving digital sales and self help


We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.



  • Degree in Computer science or related technical field is ideal but not necessary
  • At least 3-8 years of work experience in product management / product design / program management experience
  • Experience with ethnographic research (quantitative and qualitative), divergent exploration, conceptual development and industrial design
  • Strong project management skills with proven records of successful end-to-end project implementation
  • Experience acting as product owners with thorough understanding of agile methodology
  • Experience in vendor management and demonstrate ability to resolve disagreements
  • Excellent commercial acumen with strong analytical and critical thinking
  • Ability to build trust and promote collaboration among internal stakeholders
  • Take ownership, resourceful and decisive with excellent influencing and interpersonal skills