Digital Product Specialist

Date: 24 Apr 2026

Location: Sydney, Australia

Company: Singtel Group

At amaysim, it’s not just the customers that get all the Big Love – we make sure our people feel it too! Our people are the staple of our culture and everything we do is driven by our four key values, with empathy at the heart of it all. We work hard and have fun in the process, always looking for new ways to innovate and encourage whilst remaining true to our roots.

 

The Digital Product Specialist is in charge of defining, delivering, and consistently refining Optus’s digital product experiences. This hands-on role emphasizes product strategy, roadmap ownership, and smooth end-to-end delivery of customer-focused digital experiences.

 

Sitting within the Customer Experience team, this role partners closely with Product, Technology, Marketing, CVM, and Commercial teams to identify high-value problems, prioritize initiatives, and deliver measurable business and customer outcomes. You will combine strong product thinking with effective implementation, crafting strategy and defining roadmaps through delivery, monitoring performance, and ongoing optimization.

 

 

What you’ll do

 

  • Own defined areas of the digital product, crafting strategy and direction based on customer needs, business priorities, and market opportunities.
  • Translate inputs from across the business into a clear, prioritized roadmap (short and long term), balancing customer value, commercial outcomes, and technical feasibility.
  • Guide the creation of digital experiences from concept through to release, collaborating closely with UX, Technology, and cross-functional groups to achieve smooth results.
  • Own and optimize end-to-end customer journeys across acquisition, onboarding, servicing, and retention, improving conversion, engagement, and happiness.
  • Define, track, and continuously improve key product and journey metrics (e.g., conversion, activation, engagement, app ratings), with a strong focus on measurable outcomes.
  • Identify, quantify, and prioritize problems using data and insights; develop arguments and evaluate the return on investment of initiatives.
  • Collaborate closely with Marketing, Technology, Commercial, CRM, and UX groups to coordinate priorities, outline solutions, and implement initiatives efficiently.
  • Engage with senior collaborators across the organization to align on priorities, communicate progress, and influence decision-making.
  • Maintain a solid grasp of platform performance (e.g., speed, reliability, operational metrics) and ensure digital experiences fulfill required standards.
  • Monitor product performance, industry trends, and competitive landscape to drive ongoing improvements and innovation.

 

 

What you’ll Bring

 

  • 2-5+ years’ experience in digital product management, delivering end-to-end digital products or platforms with measurable outcomes.
  • Strong understanding of customer journey development, UX principles, and human-centered design approaches.
  • Proven ability to manage competing priorities, make trade-offs, and deliver against a clear product roadmap.
  • Strong analytical capability with experience using tools such as GA, Tableau, or similar; comfortable developing arguments and assessing return on investment.
  • Experience working in agile environments, leading initiatives from concept through to launch and optimization.
  • Strong communication skills with the ability to influence across technical and non-technical collaborators.
  • Understanding of how digital products drive business outcomes, including growth, conversion, and cost-to-serve.
  • Comfortable working with engineering teams and translating business requirements into technical solutions.
  • Able to operate effectively in fast-paced environments with changing priorities.
  • Demonstrates empathy, simplicity, agility, and reliability in ways of working.

 

 

The good stuff…

 

  • Competitive remuneration and colleague discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and unique shopping discounts with our retail partners.
  • Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
  • Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym, and on-site childcare centre.
  • Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you.
  • We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
  • Direct your own development and build future-ready skills with Optus U’s industry-focused micro-credentials, developed with La Trobe and Macquarie Universities.
  • Build meaningful connections through colleague-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network, and Express Yourself (LGBTQIA+).
  • Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video.

 

 

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander.

 

We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au or call 1800 309 170.

 

For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity

 

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