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Director, Prepaid Product Marketing

Date: 19-Nov-2021

Location: Singapore, Singapore

Company: Singtel Group


Singtel, Asia’s leading communications technology group, provides an extensive range of telecommunications and digital services to millions of consumers and businesses across Asia, Australia, Africa and the USA. With over 140 years of innovation behind us, we continue to push boundaries in our networks and services, to enrich lives and transform businesses.


Our core values – Customer Focus, Challenger Spirit, Teamwork, Integrity, and Personal Excellence – shape the way we work. We are passionate about making a difference and have an open and inclusive culture where everyone is empowered to do their best. Our diverse business means you will enjoy unique opportunities and rewarding experiences to learn and grow your career in a dynamic industry.


Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020



The role of Director, Prepaid Product Marketing has a sales and marketing mandate, driving all aspects of strategy planning, online and offline marketing and overall acquisition/revenue growth for the Prepaid mobile business. This includes price plans, data, new products and digital services, roaming, IDD, equipment and latest technologies in support of the consumer group goals and to create value.


Key Reponsibilities:

  1. Responsible for total Prepaid Mobile revenue, cost, profitability and Market Share targets
  2. Closely monitor market trends, consumer behaviors, and technological developments which open up new business opportunities, in order to conceptualize and develop products needed to deliver the revenue on schedule and within the desired cost targets.
  3. Lead and shape the market with innovative market offerings, delivering competitive advantage upholding the brand promise and delivering a positive customer experience. Segments served cover local and foreign under residential consumers.
  4. Develop effective marketing strategies, identifying target segments, product positioning, pricing and packaging for end-to-end implementation of marketing plans. 
  5. Development of new capabilities to transform business decisions, deliver customer service and personalized experiences across the group
  6. To formulate, track and own marketing budget 
  7. Build robust relationships with external and internal stakeholders, such as Developers/Vendors/Partners, Marketing, Sales, Customer Care, IT and Network, to ensure strong teamwork in smooth project execution and delivery.
  8. Lead, motivate and nurture a high performing team of Product Marketers. Ensure the team is highly engaged, provide constructive and timely feedback, set clear direction and targets, and constantly motivate the team to achieve higher performance. 



  • Bachelor Degree from recognized university, MBA will be an advantage
  • At least 10 years of marketing working experience, preferably with Technology or Telco industry knowledge and people management experience. 
  • Good project management and financial analysis skills
  • Possess a technical appreciation of mobile technologies, platforms and device ecosystems
  • Strong negotiation and influencing skills with business partners
  • Strong stakeholder management skills
  • Strong orientation to drive measurable results
  • Exceptional communication and presentation skills
  • Good leadership and people management skills 



We believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.