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Experience Designer - Content

Date: 10-Nov-2020

Location: Singapore, Singapore

Company: Singtel

<span style="font-family:"Calibri",sans-serif">The content experience designer drives the experience design (UX) and UI production of new experiences on our digital properties, specifically across the  Content and Engagement journeys. This role will work with other specialists (Content Editor, Product, Business Analyst, Dev, Channels) to continually evolve and improve our digital service propositions and experiences to drive impact on CE, NPS, operation cost and digital penetration.


Key Responsibilities: 

  • <span style="font-family:"Calibri",sans-serif">Understand basic business requirements and customer needs to map out experience flows (UX).
  • <span style="font-family:"Calibri",sans-serif">Draw up Lo-Fi to Hi-Fi wireframes to facilitate user testing and stakeholder collaboration (UX) .
  • <span style="font-family:"Calibri",sans-serif">Produce intuitive and engaging User Interfaces (UI) against Singtel’s Design Language System and wireframes.
  • <span style="font-family:"Calibri",sans-serif">Perform A/B or multi-variant testing to optimise effectiveness of experiences, and reduce confusion and leakage in journey.
  • <span style="font-family:"Calibri",sans-serif">Check quality of final design in UAT, BRT and Production environments.
  • <span style="font-family:"Calibri",sans-serif">Produce UI based on prioritised editorial calendar and stories.
  • <span style="font-family:"Calibri",sans-serif">Insert additional rows, if required



  • Diploma/degree in digital media and design, or relevant professional work experience    
  • 4-7 years of relevant digital design experience (agency/in house)    
  • User Interface design (UI)
  • User Experience design (UX)
  • Sketch App and Adobe Suite
  • Invision/Marvel prototyping
  • Principle for Mac
  • Validately/
  • Google analytics
  • JIRA
  • Team player, effective communicator, high expectations of quality, keen interest in the wider design community.