Insurance Product Marketing Manager

Be a Part of Something BIG! 

The Insurance Product Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for general insurance.

The Manager should possess a strategic mindset, ability to build partnership and collaborate with the wider businesses across Singtel. The Manager should also be highly analytical, data driven and detail-oriented to manage end-to-end product marketing campaigns to drive business growth. The Manager is a highly motivated individual who works independently in a fast-paced and hands-on environment.

Make an Impact by

• Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
• Manage budget and develop projection/forecast to drive the yearly target. 
• Lead and strategies go-to-market plan to achieving yearly financial targets.
• Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.
• Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute campaigns to achieve sales objectives.
• Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
• Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion. • Work closely with legal team to develop agreements for partnerships and terms for campaigns.
• Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
• Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
• Work closely with Operation team to handle customers’ enquiries
• Prepare weekly reports to analyse business results with senior management.

Skills for Success

• Degree in Marketing, Business, or its equivalent.
• At least 4-5 years of product marketing, preferably in the insurance industry.
• Excellent written and verbal communication skills
• Excellent interpersonal and organizational skills
• Proficient in Microsoft Office suite (eg. excel, word and powerpoint)
• Strong analytical problem-solving skills
• Strong attention to detail
• Has a positive attitude and eagerness to learn

Rewards that Go Beyond 

• Flexible work arrangements
• Full suite of health and wellness benefits 
• Ongoing training and development programs 
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!