Insurance Product Marketing Manager

Date: 5 Feb 2024

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.


At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 


Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.



Make an Impact by

  • Co-create strategic insurance product propositions with one or more insurance partners of Singtel to drive end-to-end lead generation, product marketing and sales campaigns via digital, retail and offline channels, telesales agents and financial service consultants for Life, Accident and Health insurance plans.
  • Co-drive end-to-end lead generation, product marketing and sales campaigns via digital, retail and offline channels, telesales agents and financial service consultants for Life, Accident and Health insurance plans.
  • Responsible to plan and execute such campaigns to achieve policy sales, renewal and cross-/up-sell targets through a data-led approach in:
    • understanding customer segments and behaviours to identify target audience for each campaign
    • creating, updating and obtaining approvals for marketing messages for marketing collaterals (e.g. eDM, SMS, DM, push notifications, website, paid ads, etc)
    • planning BTL campaign calendar with Campaign Management team;
    • planning campaign communications with cross-functional teams managing other channels (e.g. MySingtel app, Singtel Dash app, Singtel website, Singtel-managed social media assets, Singtel shops, etc);
    • executing BTL campaigns, ensuring correct target audience lists(s) is/are used, assets are duly provided and approved, test blasts are accurate, etc;
    • compiling and tracking end-to-end campaign performance diligently via Google Analytics and customer lifecycle / marketing automation platforms; identifying insights; and executing follow-up actions to improve performance;
    • monitoring campaigns daily and highlighting anomalies to Campaign Management team for investigation;
    • identifying areas of improvement (e.g. UX/UI of product pages, customer journeys, performance tracking and cross-learnings from different insurance campaigns).
  • Collaborate with insurance partner(s), Insurance Product Marketing team members and cross-functional teams (including Analytics, Campaign Management, Marketing Communications, Web/App Product Development, Digital Experience, IT, Operations, Customer Care, Telco Product Marketing, Telco Sales, Legal/Regulatory, etc) to help the Life, Accident and Health insurance business segment achieve annual business, commercial and marketing targets.
  • Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts.
  • Co-drive Insurance squads as Product/Business Owner to define requirements for Insurance Product roadmap initiatives, end-to-end user experience and product branding.

Skills for Success

  • Degree in Marketing, Business, or its equivalent.
  • A least 3-4 years of digital campaign marketing experience, preferably in the insurance industry.
  • At least 3-4 years of hands-on experience in managing and executing insurance product marketing campaigns; well-versed in BTL communications (i.e. SMS, email, push notifications), copywriting and content management; and preferably familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, and compliance guidelines.
  • At least 3-4 years of hands-on experience in ATL and BTL marketing, copywriting, content management and working with agencies.
  • A least 2-3 years of hands-on experience in customer lifecycle and marketing automation platforms (e.g. Oracle Responsys, Salesforce, etc).
  • At least 2-3 years of hands-on experience in digital marketing/analytics tools (e.g. Google Analytics, Tableau).
  • Proficient in Microsoft Excel, pivot tables, and preferably with some knowledge of data analytics / automation programming languages (e.g. SQL, VBA, Python).
  • Good industry understanding of Life, Accident and Health insurance; healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions.
  • Comfortable with working and identifying insights from data and data-led campaigns.
  • A cross-functional team player who is comfortable with working independently.
  • Motivated to work, learn and adapt fast in a dynamic, fast-paced environment.

Rewards that Go Beyond


  • Flexible work arrangements
  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities


Your Career Growth Starts Here. Apply Now!


We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.