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International Group - Lead Product Designer

Date: 02-Aug-2019

Location: Singapore, Singapore

Company: Singtel

The Associate Director, Product Design Lead, Gaming is responsible for leading the User Experience across all interactions. S/he will own the interactions and touch points with our main 2 audiences: our end users and our Business customers. S/he will develop a strategic map of how we want to interact with our users and customers and will drive the creative delivery of that same user experience across multiple streams of products. S/he will also lead the creative function across the gaming organization.



  • Be the overall owner of the User Experience
  • Own the delivery of User Experience and Product flows for our main 2 audiences.
  • Will get involved with product wireframing and flow creations
  • Will own the creative delivery and work with product and development team to ensure that the Strategic vision of our UX gets implemented as intended.
  • Will support Marketing and other teams with their creative production needs internally.
  • Will create a visual persona of our brand and what we represent to our users and customers. Will own the delivery of that same visual persona across all our products and channels.
  • Will co-own the market research and usability function to gather and understand our users and customer habits and experiences.


The ideal candidates should have/be:

  • University degree in related field
  • 10-12 years of experience in User Experience or equivalent
  • Digital Design and/or product design experience
  • Strategic and tactical User Experience management and delivery
  • Design and creative delivery
  • User research and usability experience
  • Entrepreneurial spirit
  • Loves users and user-centric designed products and shows high degree of empathy to others
  • Interpersonal and relationship building
  • High level of Influence
  • Presentation

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