International Group - Associate Director, New Business (Dash)

Responsibilities

Evolve Dash from a payment app into an app which can play a larger role in the consumer’s daily life. In essence, to provide Dash users relevant services within the Dash App. These services will be both financial and non-financial in nature. The candidate in this position will be required to;

• Have keen consumer insights working with the marketing team to identify key need gaps where Dash can resolve users pain point
• Strike up partnership with leading digital companies and Fintechs to build feasible commercial models and differentiated end user proposition
• Project manage the launch of these services working with internal stake holders like Product, Marketing, Regulatory, Legal and Finance.
• Adopt an agile methodology with a roll out of a MVP and then evaluate performance to improve features ort run campaigns to increase the product off-take.
• Have complete ownership and deliver on a revenue line for all the Non-Payment services
• In addition to revenue this role will also be responsible to drive user engagement within the app
• Work with cross-functional teams in a fairly nimble manner to effectively deliver a successful product.
• Have a keen understanding of mobile technology to effectively define the scope of delivery and support in terms of final user and functional testing.

• Provide senior management with clear, succinct and actionable updates regularly.

The ideal candidate should have/be:

• 12 Years + in Digital / Mobile first or Fintech companies with a Master’s in Business Administration is preferred
•  Savvy with mobile payment products, services and technologies, and well-informed on mobile commerce and digital payment trends.
• A proven track record in product marketing background in digital or mobile companies
• Possess a thorough understanding of mobile app functionality and user experience (including development concepts, API capabilities, UX methodologies, user behaviors and underlying technical architecture of mobile apps).
• An appreciation of nuances related to partner management with an analytical mindset to evaluate and deploy test and learn approach
• Cross functional project management skills
• Entrepreneurial, start-up, or corporate innovation experience are good-to-have’s.

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