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Lead Analyst, Business Platforms

Date: 16-Jun-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we're working on projects that push the boundaries of digital, realising our vision and purpose to Empower Every Generation. We have a dynamic and diverse team, with a passion for innovation, and talent to deliver cutting-edge digital solutions and immersive customer experience.

 

In Group IT, we create great technology that can change the future, and we're looking for people to be part of our digital and 5G journey. If you like to work in a dynamic, leading communications technology group to deliver innovations and excellence across the region, come join our digital, software engineering, data and cyber security teams!

 

Apply now, and ignite our digital future together.

 

 

The Lead Analyst is responsible for the assessment, implementation and support of Salesforce Marketing Cloud used by SingTel Group Enterprise Businesses and aligning of innovative digital marketing strategies to technology solutions available across the Marketing Cloud solution sets. The incumbent should possess superb communication and project management skills, and will be able to communicate and articulate solutions, both written and verbally, in a clear and easy-to-understand way. The incumbent must be able deal with highly ambiguous problems, taking full control and responsibility for finding solutions, and will drive towards simple solutions to complex problems.

 

Responsbilities:

  • Responsible for the administration and development of Salesforce Marketing Cloud to ensure that the system meets defined expectations of the business, ensuring that proper testing is implemented, and performance and security requirements are closely monitored by working with other teams.
  • Provide day to day end user support and assist users with best practices to improve and increase their knowledge of Salesforce Marketing Cloud.
  • Design, configure, test, debug and deploy quality, scalable and well-documented solutions on the Salesforce Marketing Cloud platform.
  • Design reports and analyze email activity using Email Studio reports and Journey Builder.
  • Assist users on creating personalized email campaigns or automation using AMPScript and SSJS
  • Advise on integrations between SFMC and 3rd part applications or data sources.
  • Assist in resolving marketing segmentation issues in Tableau CRM.
  • Execute change management effectively with every Salesforce Marketing Cloud update or release.
  • Maintain strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
  • Make recommendations for enhancements and modifications to improve system performance, efficiency, internal business process, and reporting.
  • Continually researching current and emerging technologies and proposing changes where needed.
  • Create training and user documentation, and maintain ongoing documentation processes as business needs evolve or features are added.
  • Assist in training of new users and grow SFMC skill set across relevant stakeholders.

 

Requirements:

  • 2+ Years of experience working in Salesforce Marketing Cloud products
  • Good to have in 1 of the following:
  1. Salesforce Marketing Cloud (Journey Builder, Interaction Studio, Email Studio)
  2. Salesforce Marketing Cloud Technology Infrastructure
  3. Tableau CRM (Dashboard, DataFlow & Recipe)
  4. Salesforce Sales Cloud
  5. Salesforce Service Cloud
  6. Salesforce Community Cloud 

 

At Singtel, we're working on projects that push the boundaries of digital, realising our vision and purpose to Empower Every Generation. We have a dynamic and diverse team, with a passion for innovation, and talent to deliver cutting-edge digital solutions and immersive customer experience.

 

In Group IT, we create great technology that can change the future, and we're looking for people to be part of our digital and 5G journey. If you like to work in a dynamic, leading communications technology group to deliver innovations and excellence across the region, come join our digital, software engineering, data and cyber security teams!

 

Apply now, and ignite our digital future together.