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Associate Director CVM - amaysim 🧡

Date: 13-Sep-2022

Location: Sydney amaysim HQ (ACS), Australia

Company: Singtel Group

About Us

At amaysim 🧡 it’s not just the customers that get all the big love – we make sure our people feel it too ! Our people are the staple of our culture and everything we do is driven by our four key values. We work hard and have fun in the process and are always looking at new ways to innovate and inspire, whilst remaining true to our roots. We place our customers at the centre of everything we do. We create refreshing and innovative experiences that defies industry norms. Agility, Reliability, Simplicity, and Empathy are our founding values.


About the Role

 This is a unique opportunity to apply your skills and technology to maintain long relationships with old and new customers, encourage loyalty, entrench brand values, communicate effectively and survey our customers. As the Head of CRM, you will be leading a high-performance team and be heavily involved in delivering a best-in-class experience for our customers. Bringing your enthusiasm and empathy for customers, you’ll be a self-starter and enjoy getting your hands dirty with the team to get the job done. 


Responsibilities include: Engage, grow and drive advocacy of our +1M customer base; Lead customer value management, customer engagement and existing customer lifecycle journeys and communications; Drive automation and personalisation of our customer engagement activities and in doing so sets out a marketing technology roadmap to enable future capability;  Strategically and tactically manage our customer base to protect and defend against churn and drive customer lifetime value, advocacy and referrals over time; Focus on continuous process improvement to enable agile campaign delivery and working closely with data & analytics to implement the marketing technology, data & analytics capability vision and roadmap - with a focus on personalisation, automation and operationalising the customer data platform for growth; Utilise analytics and insights to drive growth and assess campaign performance, including using next best action customer treatments and offers. 


 About You

We are looking for the following skills, experience and attributes

  • Lifecycle marketing expert with an excellent understanding of unlocking value through customer engagement and using best in class marketing technology
  • Highly analytical detail-oriented and commercial, with experience in managing, driving and measuring customer lifetime value.
  • Customer-best philosophy and approach to marketing
  • Proven experience in customer relationship marketing role
  • Strong knowledge and experience in e-commerce & applicable tools
  • Strong communicator, able to build successful relationships and steer cross-functional teams
  • Experience in SalesForce Marketing Cloud, email marketing and marketing automation tools
  • Customer data platform, Tableau, Pendula, Zendesk


Why amaysim?
Who says you can’t fall in love with your telco! With over 1 million happy customers and a ton of amazing awards in the pool room, we’re certainly feelin’ the love. Because at amaysim, that’s what we’re all about. Big Love to be precise. It starts with our great value little SIM, but it extends way beyond that.
Working at amaysim means you’re part of the Optus family. With a focus on growth, learning and personal development the team at Optus drive an open culture and celebrate individuality. Learn more about #LifeatOptus:
Life at amaysim is about leading with the heart and doing what it takes to keep the spark alive - with our customers and each other. We like to have fun – a lot of fun - and we believe in our culture so much that we think it’s our competitive advantage. If this sounds like your kinda vibe then don’t be shy, say hello! Big Love, amaysim 🧡