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Mkt Performance Measurement & Forecasting Mgr - 12mth FTC - Syd/Melb/Can/Bris

Date: 10-Jun-2022

Location: Sydney (Macquarie Park HQ), Australia

Company: Singtel Group


About Us

At Optus, we don’t sit back and let the future happen to us - we’re out there making it. By expanding into new technology and relentlessly improving every day, we’re creating a better tomorrow for all Australians. We believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers.


About the Team

This role is a rare opportunity to join the award-winning Optus Marketing Team delivering innovative cutting-edge projects which power our vision to become Australia’s most loved everyday brand with lasting customer relationships. The Optus Marketing team are redefining the way it attracts and acquire customers though science-based decisioning, and this role play a critical part in driving the marketing insights and optimisation that power our vision to become Australia’s most loved everyday brand with lasting customer relationships.


About the Role

 This role works closely with the AD Marketing Performance and the Director Media & Marketing Ops to drive the continued usage of our Marketing Return on Investment Attribution Model (MROI) to the Marketing Team that enables us to optimise marketing activity to real business outcomes. This will contribute towards driving a culture of science and fact-based marketing and media initiatives to improve the business’ marketing performance. The opportunity puts the “actionable” in actionable insights to influence, challenge and drive forward change.  This role also brings the media measurement and optimisation work of MROI in closer alignment with the wider business, incorporating MROI insights into forecasting for Omnichannel demand. This role leads granular and complex forecasting across retail footfall, telesales calls and website traffic, which are key inputs to Optus’ commercial planning cycles (AOP, C03, C06, C09) as well as weekly trading meetings which include Executive Leaders. This involves managing a wide variety of inputs and stakeholders across the business to ensure a robust and thorough demand forecast is submitted into AOP and throughout the year.


The Marketing Performance Measurement & Forecasting Manager is required to provide regular insights into business performance from the perspective of Media (utilising advanced attribution insights from the MROI program) and Demand (utilising both Optus performance data and broader insights into consumer and competitor behaviour). These insights underpin ongoing optimisation of our media Portfolio and decisions related to our real-time demand and trading performance. The Marketing Performance team run as an Agile squad with work broken down into Sprint cycles and the usual Agile ceremonies are observed.


Your Major Challenges include

  • Turning reactive into  Proactive - understanding business needs to develop reports, systems and process to address them
  • Non-measurable assets and all data with varying degree of cadence and metrics
  • Dynamic adaption of demand generation planning, based on current market conditions and media investment
  • Consistency of metrics, business impact and actions across the broader Optus team
  • Consistency in naming conventions and data architecture
  • Short planning lead times, across a matrix of approval stakeholders
  • Ensuring a wider integrated team that works together, to achieve optimisation and media efficiencies, across teams and campaigns


About You

We are looking for the following skills, experience and knowledge

  • Consolidating information and data to create real insights
  • Translating broad consumer trends into forecast business performance
  • Translating granular business performance into actionable optimisation recommendations
  • Deep understanding of the drivers of commercial outcomes for Optus
  • A passion for innovation
  • Understanding of both the online and offline media landscape        
  • Advanced stakeholder management to rally and align diverse groups across Optus
  • Both strategic and detail oriented – can easily shift between the bigger picture and the micro view
  • Flexibility to handle changing priorities
  • Ability to communicate complex topics simply and compellingly