Biddable Specialist
Date: 14 Mar 2025
Location: Macquarie Park, Australia
Company: Singtel Group
Why Optus?
We are a business fuelled by optimism, unwavering customer focus and a team of amazing people.
And that’s where we come in…. “the amazing people” part!
We don’t sit back and wait for the future to happen, we are out there crafting our own path through new technology, innovation, and investment. We are truly a challenger brand, with challenger spirit.
As a Biddable Specialist, you will take charge of developing, executing, and optimizing paid media campaigns across various platforms. Your expertise in digital advertising, combined with a keen eye for detail and data-driven decision-making, will help the business achieve their business goals.
Your day to day will consist of...
· Lead the development and execution of biddable media strategies for assigned products or categories, ensuring alignment with product goals and Optus’s business objectives.
· Design and provide strategic direction and recommendations on biddable campaigns across SEM, programmatic, social, and affiliate channels.
· Continuously analyze campaign performance, making data-driven adjustments to optimize ROI, CPA, CTR, CPO’s and other key metrics.
· Lead and mentor a team of 1-2 Biddable Analysts, providing support and guidance to help them excel in their roles and grow professionally
· Prepare and deliver comprehensive briefing responses to internal teams and stakeholders, ensuring clear communication of campaign objectives, updates, and expectations
What makes you perfect for the role?
· Extensive experience in a similar role
· Proficiency in digital advertising tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and programmatic technologies.
· Proven experience in budget management across various biddable channels to achieve strategic objectives and maximize ROI
· Experience with advanced analytical tools for tracking, measuring, and optimizing campaign performance
· Futurist with a passion for innovation, dedicated to implementing cutting-edge strategies that enhance campaign performance and achieve product-specific goals.
· Proven ability to collaborate effectively with agency partners to drive full-funnel strategies and achieve campaign objectives
· Excellent interpersonal and communication skills, with the ability to work effectively with various stakeholders and influence decisions
Optus is a place where we let you do you. We offer a range of benefits including:
· 3 days in the office, 2 days remote – with flexible hours to suit!
· Inclusive paid parental leave, up to 14 weeks for the primary care giver
· All Optus employees have access to resources, webinars and support via the ‘Parents at Work portal’
· Own your own growth by accessing an extensive online and facilitator led learning catalogue – even earn a MBA micro-credential via OptusU (University)
· Connect at work through our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans, Yarn Network, Wellbeing Network and Young Professionals.
· Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
· Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon!
Curious about our culture? Go behind the scenes with our people by searching #OptusLife on LinkedIn!
At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive.
If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au or call 1800 309 170. We're here to help. When
you contact us, please advise your preferred method of contact and we will be in touch within 48 hours.
For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity.