Campaign Manager

• Business Unit: Enterprise and Business

• Reporting to: Varun Sood, Director - Lead Generation Strategy

• Location: OCS

• Talent Acquisition Partner: Steve Pokrajac

Why Optus?

We are a business fuelled by optimism, unwavering customer focus and a team of amazing people.

And that’s where we come in…. “the amazing people” part!

We don’t sit back and wait for the future to happen, we are out there crafting our own path through new technology, innovation, and investment. We are truly a challenger brand, with challenger spirit.

Your day to day will consist of...

• Manage end-to-end campaign automation to drive data-driven lead generation efforts.

• Leverage and optimize a diverse Martech stack, including Marketo, Salesforce Marketing Cloud, Gong, Sales Loft, and 6Sense, ensuring seamless platform operations.

• Integrate Martech tools with CRM systems and reporting platforms (e.g., Tableau, Power BI) to enhance campaign performance and reporting.

• Develop and execute email marketing campaigns, lead nurturing and scoring strategies, audience segmentation, and omnichannel CRM initiatives to expand reach and engagement

• Continuously monitor and analyse key performance metrics (e.g., lead volume, conversion rates, opportunities, Gross Adds) across all campaigns and report the performance during monthly BPRs and QBRs

• Oversee a team of technical specialists based offshore, ensuring smooth execution of campaigns, reporting, and related tasks

• Work closely with Marketing, Digital, GTM, and CVM teams to align campaign strategies with business goals and ensure cohesive execution

What makes you perfect for the role?

• Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field

• Extensive experience in campaign management, particularly in B2B email marketing and Martech for the Mid-Market and Enterprise segments

• In-depth understanding of CRM systems Salesforce, uCRM and marketing automation tools Marketo, Salesforce Marketing Cloud.

• Knowledge of collaborating with cross-functional teams, particularly in Marketing, Digital, GTM, and CVM functions.

Optus is a place where we let you do you. We offer a range of benefits including:

• 3 days in the office, 2 days remote – with flexible hours to suit!

• Inclusive paid parental leave, up to 14 weeks for the primary care giver

• All Optus employees have access to resources, webinars and support via the ‘Parents at Work portal’

• Own your own growth by accessing an extensive online and facilitator led learning catalogue – even earn a MBA micro-credential via OptusU (University)

• Connect at work through one of our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans and Yarn Network

• Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office

• Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon!

Curious about our culture? Go behind the scenes with our people by searching #OptusLife on LinkedIn!

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au or call 1800 309 170 and we will be in touch.

For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity.