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Customer Marketing Manager (12 months fixed term)

Date: 17-Jan-2023

Location: Sydney (Macquarie Park HQ), Australia

Company: Singtel Group


About the role

As the Customer Marketing Manager, you’ll play a highly pivotal role in the success of Optus’ strategic base transformation program. You’ll be responsible for the design, development, execution, and reporting of the marketing strategy and marketing campaigns to transform our customer base using a holistic base management approach to grow value.


You will be joining a high-profile team and be the lead into many of our channels including retail, customer support, online, and business partnering. Ensuring all frontline teams have visibility and knowledge of any in market offers and upcoming propositions, customer comms and migration pain points including remediation; your key responsibilities and objectives will include (but are not limited to):

  • Design, develop and execute the end-to-end marketing campaigns for customer base transformation (across Mobile, Home and Content).
  • Understand and manage complex data sets to build marketing and mandatory communications.
  • Lead and implement customer programs and initiatives across channels.
  • Continually striving for improvements in campaign effectiveness.


About you

In addition to having previous experience in campaign management working with both internal teams and external vendors, you’ll bring a strategic marketing lens to base transformation initiatives. You have the ability to work to tight timeframes and within budget and have previously worked in a matrix organisation being able to adapt/flex with the natural rhythm of business planning cycles. Additionally, you will also bring to the role:

  • Tertiary qualifications and/or professional experience in a Marketing or related environment.
  • Extensive experience working with complex data and collaborating with campaign delivery in the design, set up and execution of campaigns.
  • Broad experience of end-to-end campaign management across channels, including DM, TM and online.
  • Knowledge of the Australian Telecommunication Consumer Products Industry.
  • Ability to plan, present and influence across all levels.
  • Capable in making tough decisions, to quickly analyse a problem and implement a solution.
  • Previous experience with Salesforce/Exact Target, Google Analytics, Engage Click, and with key data management systems such as SAAS, ANM, Pega.



So, why Optus?

Our vision is to be Australia's most loved everyday brand with lasting customer relationships. By creating unique customer connections, being digital everywhere and delivered by our amazing people.


Every role at Optus helps us to achieve our vision. We believe in the value of an inclusive and diverse workforce for our people to build stronger connections within our teams, with our customers and fuel innovation.


We're a highly collaborative workplace, and offer a range of perks such as:

  • Discounts to Optus products and services, and to over 400 retailers Australia wide
  • Ongoing training, mentoring and development opportunities
  • Access to amazing events
  • Hybrid ways of working


To find out more about our culture at Optus, go behind the scenes with our people by searching #OptusLife on LinkedIn.


It starts with Yes!



Please no recruitment agencies, we’ll be managing this role in-house. Any resumes submitted outside of our process will be deemed the sole property of Optus.


As a provider of essential services across Australia, Optus has a critical role in the community through keeping our customers connected to the people they love and the things that matter. It is also our priority to ensure we provide our amazing people and our customers with a healthy and safe workplace environment. In light of the significant risks posed by COVID-19, Optus expects all workers to be fully vaccinated against COVID-19, and will require vaccination for certain roles as well as access to Optus workplaces. Please speak to us if you have any questions about this policy or how it impacts you, including any concerns you might have about meeting this requirement.