Director - Lead Generation Strategy

Optus is an Australian telecommunications company, delivering more than 11 million services to our customers every day across mobile, broadband, and digital solutions.

We’re looking for a dynamic Director, Lead Generation and Customer Lifecycle to shape and execute our vision for prospect engagement, pipeline acceleration, and customer retention. This is a high-impact role where you’ll lead a talented team across various locations, leveraging data-driven insights and cutting-edge tools to deliver sustainable revenue growth.

What You’ll Do  

• Design and implement lead generation and SDR frameworks that drive pipeline growth and revenue.
• Manage and mentor high-performing SDR and lifecycle teams.
• Develop advanced segmentation, nurturing, and scoring models to boost conversion rates.
• Partner with Marketing, Sales, Product, Digital, and Analytics to streamline workflows and align goals.
• Build lifecycle programs that improve retention, engagement, and unlock upsell opportunities.
• Use analytics to monitor performance, refine strategies, and deliver measurable outcomes.
• Stay ahead of industry trends and adopt new technologies to enhance lead management and customer engagement.

What makes you perfect for the role?

• Extensive experience (7+ years) in lead generation, sales development, or customer lifecycle management, preferably within B2B or telecommunications sectors.
• Proven track record in managing and scaling SDR or inside sales teams.
• Extensive experience collaborating across Marketing, Sales, Product, Digital, and Data Analytics groups to advance lead generation strategies.
• Experience developing and implementing lead nurturing, scoring, and lifecycle engagement programs.
• Proficiency in sales engagement platforms like Salesloft and Gong.
• Experience using data enrichment and prospecting tools such as ZoomInfo, Lusha, or similar platforms.
• Strong analytical skills with experience in reporting tools like Tableau, Power BI, or equivalent.
• Ability to analyse data and transform insights into practical lead generation and customer lifecycle approaches.

What’s in it for you?

• Competitive compensation and colleague discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and outstanding shopping discounts with our retail partners.
• Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
• Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym, and on-site childcare centre.
• Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you.
• We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
• Direct your own development and build future-ready skills with Optus U’s industry-focused micro-credentials, developed with La Trobe and Macquarie Universities.
• Foster meaningful connections through colleague-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network, and Express Yourself (LGBTQIA+).
• Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video.
• Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon.

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au or call 1800 309 170. We're here to help. When you contact us, please advise your preferred method of contact, and we will be in touch within 48 hours.

For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity