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Manager, Retail Planning

Date: 13-Jan-2023

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.



  1. Retail Design Planning and Execution
  • Perform interior store design assignments that include conceptual design, design development, space planning, customer journey mapping and construction documentation of new stores/concept, including pop up stores, new formats and space optimization initiatives
  • Support store executions and openings of design projects, working on all project design stages
  • Merchandising space planning, design curation and display solutions of branded retail environments to ensure quality and consistency in execution
  • Assortment & Space Optimization – create and maintain planograms for categories assigned, according to merchandising and display guidelines to improve overall sales productivity, maximize shelf availability and enhance experience through improved product navigation
  • Design and visualize event spaces to support brand marketing activities and execution
  • Collaborate with landlords, retail channel teams and partners; contractors and regulatory agencies to create holistic design solutions and to achieve project objectives


2. Communications

  • Lead and develop in-store + campaign communication brief to develop creative assets towards selling of the products/services/merchandise, maximise exposure and return on in-store activation investment
  • Collaborate with Marketing/Marcom on development of specific visual assets, including graphics and video to drive engagement and awareness
  • Working closely with teams across the business – Marcom, Brand Partnership teams to build monthly retail campaign and content calendar, ensuring it is aligned with our commercial marketing campaigns and giving space to key launches and brand campaigns
  • Optimize the production of creative assets, ensuring assets are delivered on time and making process efficiencies
  • Simplify communication content, structure and delivery to ensure that language used is clear, consistent and in line with brand guidelines


3. Brand Campaign Activation & Experience

  • Partner with Marcom, PM, Product to deliver experiences & service journey and co-created product and experience at retail stores to generate awareness, drive traffic and sales and engagement
  • Concept creative ideas for brand campaigns and working with agency and internal stakeholders to deliver exciting brand moments
  • Assist in conceptualizing, developing and executing retail thematic campaigns and seasonal festivals (e.g. Christmas and Chinese New Year) and other key initiatives
  • Track and reviews campaign and in-store activation program effectiveness


Requirements for the position

  • Bachelor’s Degree in Marketing or Communications or Retail Marketing Experience
  • Experience in store planning and designing for retail spaces, with good knowledge for merchandise
  • Creative and attention to details while working in a fast-paced environment
  • Ability to interpret complex, technical content and provide creative direction to agencies/designers for concept, design development and content creation
  • Excellent written and verbal communication
  • Strong project management and execution skills to deliver by set deadlines
  • Ability to work on multiple projects at one time, and under pressure and to meet set deadlines