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Marketing Communications Manager (5G)

Date: 13-Aug-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

 

Summary:

To develop and execute effective marketing and communications strategies and go to market plans; manage and execute new, non-traditional marketing channels, content approaches and partnerships to build brand awareness, shape perceptions, drive purchase behaviour, drive engagement and nurture brand loyalty.

 

Responsibilities:

  • Well versed in integrated marketing communications, creative development, media planning, digital marketing, copywriting and AEM authoring.
  • To develop effective marketing and communication strategies for Singtel’s Core products by working with and aligning multiple cross-functional internal and external stakeholders to understand the product/ service and recommend a suitable Go-To-Market integrated communications plan to ensure that campaigns are in synergy with business objectives.
  • To manage and execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour, customer engagement, nurturing brand loyalty and drive new customer acquisition for Singtel’s Products and services.
  • Develop 5G showcases and creative content that to drive engagement and help consumers to see the benefits of Singtel 5G.
  • Build new branded content approaches including media partnerships, tech partnerships and sponsorship to drive awareness, consideration and purchase intent.
  • Work closely with creative and media agencies and develop through-the-line campaigns that include advertising, websites, social media, content, promotions, sponsorships, on ground activation and event management.
  • To support in the planning and execution of events that includes sourcing, logistics, communication and collaterals needed for brand, product and services launches.
  • To manage and execute ATL, Social, Digital integrated communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, electric mailers, flyers.
  • To keep abreast of marketing tracking trends and implement tools to track the effectiveness of our integrated marketing campaigns.
  • To be involved in market and consumer research and have the ability to translate data and research insights into actionable strategies.
  • To manage allocated marketing budgets for various campaigns and activities.

 

Requirements:

  • Degree in Marketing and Communication or Business or Advertising, or Digital Marketing preferred
  • 6-8 years’ experience, in fast-paced marketing environment, either in Advertising or marketing agency or corporate environment
  • Communications development experience
  • Campaign strategy and Management
  • Digital knowledge
  • Consumer Business experience
  • Media/Creative Agency management Experience
  • Knowledge in digital marketing and with past digital media experience
  • Strong marketing, analytical and promotion skills
  • 360 marketing competencies
  • Creative development
  • Good presentation and good interpersonal skills
  • Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment
  • Good written and verbal communication skills
  • Highly motivated, Results-driven individual, Proactive attitude, Negotiation skills
  • A team player with strong project management skill with attention to details
  • Event management
  • Partner & Stakeholder management
  • Multi-projects management and time management ability

 

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.