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Marketing Manager

Date: 06-Jan-2021

Location: Singapore, Singapore

Company: Singtel

Responsibilities

    

  • Responsible for the Go-to-Market plan and execution of 360 integrated marketing comms to retain Dash Youth and Family segment.
  • Develop and plan strategic roadmap of Youth and Family propositions through customers’ various life-stages and act as the point person for all payments x-sell campaigns and initiatives
  • Plan and execute calendar of campaigns for the year to ensure top of mind awareness during key festive periods (eg. Christmas, Chinese New Year)
  • Lead discussions with media agency and own earned, organic and paid media marketing initiatives while ensuring budget spends are optimise and cost efficient.
  • Partner with Payments and Business Analytics team to identify market opportunities and areas of improvement to grow our market penetration within the Singapore Youth & Family segment and be the marketing custodian to drive incremental growth and revenue in these two segments
  • Own the market intelligence and insights (behaviours, trends, issues, product gaps, etc) and incorporate these insights into executable retention marketing plans and tactics to drive retention growth
  • Consistent monitoring of marketing performance of key indicators of the payments business including post campaign reviews and monthly reports for management updates

 


The Ideal Candidate

 

  • Bachelor’s degree in Business/Marketing or related field with at least 5 years of experience in B2C marketing or similar disciplines
  • Experience in Product and/or Segment Marketing is a plus,with payments or bank-related exposure
  • Ability to generate executable ideas backed with insights and data
  • Strong collaborator and team player with the desire to work with others for broader success
  • Good Communication and interpersonal skills
  • Experienced in working across cross functional teams and within tight deadlines with the ability to manage external and internal stakeholders
  • Strong outcome oriented and drive for results 
  • Suited to fast paced, dynamic work environment and able to operate successfully in a rapidly changing, ambiguous and undefined environment.
  • Proficient and comfortable working on Microsoft PowerPoint and Excel