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#NEXTP&P2020 - Product Sales & Marketing Manager, AIoT

Date: 19-Feb-2021

Location: Singapore, Singapore

Company: Singtel Group

We have a great opportunity for a talented and self-motivated Product Sales & Marketing Manager, AIoT (AI Powered IoT Platform) to join NCS.


At NCS, we seek to nurture talents in creating and developing innovative solutions. If you are passionate about new technologies and new ideas, NCS could be a place for you!


Key Roles & Responsibilities:

  • Develop strategies to experiment and validate market problems and sizing. 
  • Own the positioning, messaging, and branding of a product including buyer and user persona definitions
  • Gather and process customer feedback, and manage some aspects of customer relations after launch
  • Move customers through a funnel that converts them from a general audience, into loyal fans via relevant pricing strategies, product segmentation / tiering, go to market strategies
  • Continuously test market traction for product vision and value proposition and adjust accordingly via experimentation / discovery plan to reduce uncertainty and learn fast
  • Co-develop and test product iteratively with customers
  • Build own brand and develop thought leadership


In particular, as a Product Marketing & Sales Manager for NCS TOAI IoT Platform you would need to focus on:

  • Marketing:
  • Create product brand identity and articulate product positioning and differentiation
  • Creating and driving customer discovery plans to help validate key assumptions identified by the product managers. These plans must include clear actions and exit criteria to track the progress of the discovery process and learnings and should inform the product score card.
  • Drive the communication strategy for the team including: thought leadership papers in social media (Medium, LinkedIn), new project win announcements, internal and external awareness building about the product in coordination with Corporate Marketing team when required.
  • Sales
  • Lead the team in wining and “lighthouse project” in a new market, new geography, new customer segment for NCS
  • Innovate with new outcome-based business models to enable faster market entries
  • Explore go to market strategies and customer acquisition channels: define who to sell to and how to reach them; partnerships and alliances (internal and external) in particular by building strong relationships with NCS CSU, LOB as well as Singtel and its Associates in the context of the 5G GTM and potential Industry partners.
  • Evangelize, socialize and market the product internally and externally, sales materials, demo, videos, etc (sales team enablement)
  • Define and test product pricing, support bid responses, solutioning coordination, costing, etc (pre-sales support)
  • Product 
  • Provide inputs to product managers from customers and market to inform product Strategy & roadmap


The Ideal Candidate Should Have/Be:


  • Minimum 10 years’ experience in ASEAN in Business Development in the Tech industry, ideally in IoT, including 2 to 3 years’ experience in Solution Sales.
  • Good understanding of AI and Cloud supported by relevant certificates (Exec or on-line education OK)
  • + 3 years’ experience in channel and partnership management in ASEAN
  • Excellent command of Oral and written English.
  • Excellent presentation Skills.
  • Min Bachelor Degree either in Engineering, or Business - ideally Master degree in Business to complement an Engineering background.