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Performance Marketing Manager (Agency Contract)

Date: 13-May-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

 

 

Responsibilities:

  • To drive new subscriber growth through paid media channels.
  • To work with media agencies to set the yearly media strategy for various ‘always on’ campaigns.
  • Setting monthly & yearly KPIs for media agencies to achieve.
  • Review of campaign performance reports regularly with team members on budgets and recommend optimisations to the digital campaign.
  • Review of campaign performance against business targets regularly to ensure that the campaign is on track to achieve the business targets.
  • Understanding of a full marketing funnel to review campaign effectiveness across omnichannel.
  • Use a process of testing to prove hypotheses and recommend performance optimizations
  • Use a data driven approach to manage campaigns and derive insights on strategy and performance
  • Work closely with various business functions to analyse paid media performance, internal sales data and interpret trends to identify opportunities for the business.
  • To translate business objectives to paid media KPI that is executable and achievable in digital marketing.
  • To keep abreast of digital marketing trends, attribution models and implement tools to track the effectiveness of our direct / digital marketing campaigns. 

 

Requirements:

  • Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in performance-based marketing.
  • 5+ years of experience in performance-based marketing
  • Detailed understanding/knowledge of paid media advertising
  • Ability to effectively manage media agencies.
  • Excellent working knowledge of web analytics tools and the ability to consolidate and analyse data from multiple sources
  • Attention to details and the ability to effectively multi-task in a deadline driven atmosphere in a multiple stakeholder environment.
  • The ability to synthesize complex ideas into actionable recommendations for senior executives
  • An energetic and willing attitude
  • Strong communication skills: written & oral and ability to quickly build strong relationships internally.
  • We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.