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Product Marketing Manager (Segments & Base Management)

Date: 13-Sep-2022

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.


Key Job Description:


  • Develop Postpaid Mobile's BTL campaign strategy through customer segmentation and targeted campaigns across online and offline channels
  • Ideate and devise business case for new promotions to drive the strategy
  • Analyse key business drivers and metrics to deliver insights and devise recommendations
  • Implement campaigns for acquisition, churn save, recon and plan closure campaigns, including coordination with all stakeholders including Marcoms, Cust Care, Sales, Regulatory and Network
  • Guide optimization of campaign performance and conversions using data and analytics
  • Test, improve and execute new models to upgrade/capture new segments alongside Customer Lifecycle Management and Predictive Analytics teams
  • Budget and manage the Postpaid Mobile Operating Expense to ensure effective spend on advertising and promotions across services
  • Any other duties assigned




  • Degree in Marketing and Communications with 3 years’ experience, in fast-paced marketing environment, either in marketing agency or corporate environment, and ideally with experience in consumer business.
  • Hands-on experience in creative development and copywriting for digital ads.
  • 360 marketing competencies.
  • Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment.
  • A team player with strong project management skill with attention to details.


We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.