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Segment Marketing Manager (131776)

Date: 23-Oct-2021

Location: Singapore, Singapore

Company: Singtel Group


Singtel, Asia’s leading communications technology group, provides an extensive range of telecommunications and digital services to millions of consumers and businesses across Asia, Australia, Africa and the USA. With over 140 years of innovation behind us, we continue to push boundaries in our networks and services, to enrich lives and transform businesses.


Our core values – Customer Focus, Challenger Spirit, Teamwork, Integrity, and Personal Excellence – shape the way we work. We are passionate about making a difference and have an open and inclusive culture where everyone is empowered to do their best. Our diverse business means you will enjoy unique opportunities and rewarding experiences to learn and grow your career in a dynamic industry.


Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020



The B2B marketing manager is responsible for developing marketing strategies to drive both Domestic Data and SingNet services in the SME market. The role involves gaining a thorough understanding of the products and services, kept abreast of competitive landscape and technology trends, build and implement end to end marketing programs to acquire and retain customers and analyzing data to drive outreach campaigns across different channels to continuously expand the footprint to drive leads.

The ideal candidate must have strong analytical and communications skills, be resourceful & self-motivated. He/She must be results-driven and is responsible to meet meet overall market share, drivers and revenue targets.


  • Responsible for SingNet Premium Internet Services and Dom Data in the SME segment :
    1. SingNet Premium Internet Revenue target
    2. Recon driver target
    3. Churn rate

  • Support the team to meet the overall SingNet & Dom Data Revenue

  • Manage the day-to-day acquisition and retention marketing efforts from campaign ideation through execution and reporting.

  • Develop and execute customer retention strategies across both online and offline media including identifying upsell/cross-sell opportunities with in-base recontracting / upselling programs

  • Analyse customer profile and keep abreast of competitive landscape & technology trends to develop targeted marketing campaigns.

  • Collaborate with Sales & Product House to identify target segments, product positioning, pricing and packaging.

  • Identify trends and opportunities; and optimise marketing spend based on insights

  • Various other duties, projects and responsibilities may fall under this role as and when needed.



Ideal Candidate

  • Relevant working experience in a sales / marketing environment

  • Go-to-Market strategy to drive lead gen & sales 

  • Good project management and people skills to interact with colleagues, cross-functional teams & partners 

  • Detail-oriented and able to work in a fast-paced environment 

  • Self-starter, highly motivated and meticulous in details 

  • Excellent interpersonal, communication and presentation skills  



We believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.