Senior Manager, Retail Communications

Date: 29 Sep 2023

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 


Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.


Be a Part of Something BIG!

​​​​​​​​​​​​​ Looking for an exciting marketing role that will challenge your creativity and strategic thinking? Look no further than Singtel's Senior Manager, Retail Communications! The individual will be part of the Marketing Communications team.

Reporting to the Director, Performance & Retail Marketing you will be responsible to lead and execute effective marketing communication strategies to grow market share for new product launches, promotions and activations across omnichannel sales channels. This includes building brand awareness, top of mind, shaping consumers’ perception and driving purchase behaviour.

Make an Impact by

  • Develop and execute GTM plans for Singtel core consumer products, to support the business goals. This includes engaging our customers across multiple touch points, from online to retail.
  • Aligning other marketing functions/teams to drive brand awareness, positioning & communication guidelines for all marketing programs and campaigns.
  • Co-create marketing plans with other marketing/sales functions/teams to acquire new / existing customers within the relevant segment.
  • Monitoring the full funnel marketing statistics to evaluate the effectiveness of the marketing strategies/plans in place and to enable data-driven marketing.
  • Key stakeholder in improving branding imagery, aligning brand guidelines across other marketing functions/teams.
  • Full accountability in supporting key business drivers KPIs that include Gross Adds, churn, net adds, ARPU, revenue for Singtel core products.
  • To manage & guide the team on the operations, time to market and performance marketing tracker/reports.
  • Managing and owning the A&P and the corresponding procurement processes.

Skills for Success

  • Bachelor of Marketing and/or communications
  • 7-10 years in digital marketing/communications experience. Especially in FMCG or any fast-paced consumer-facing brands.
  • Advance level of understanding in digital ads that includes creation, formats & copywriting.
  • Advance level of understanding in ATL & BTL marketing activities.
  • Advance understanding of marketing funnel to evaluate the effectiveness of campaigns across omnichannel business.
  • Experience in a retail omnichannel environment.
  • 2-3 years of experience in managing a team of managers and executives 

Rewards that Go Beyond


  • Hybrid work arrangements
  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities


Your Career Growth Starts Here. Apply Now!


We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.