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Senior Product Marketing Manager, Prepaid

Date: 12-Apr-2019

Location: Singapore, Singapore

Company: Singtel


  • To lead a team to formulate Prepaid products and services strategies so as to achieve Prepaid business target.
  • To devise business case for all new Prepaid products & services including SIM cards, top up cards, data plan, IDD and roaming.
  • Drive the launch and marketing of new products and strategic initiatives. This includes:
    • Proposal and ideation of product concept.
    • Initiating content sourcing with internal and third party providers, negotiation of cost & fulfilment model and post-launch support & collaboration  with the stakeholders.
    • Market sizing and business casing and development of detailed business requirements.
    • Coordination of pre-launch preparation with all stakeholders including Marcoms, other business units, Product Development, IT, Networks, Legal, Cust Care, Sales.
    • Ensure products launch executed promptly by conducting UAT and BRT.
  • To effectively manage and drive improved business performance of key Prepaid products & services.
  • To engage Prepaid Sales team to ensure all promotion campaigns are executed properly at distribution level.
  • To drive first-class customer experience on Prepaid services.




  • Degree from recognized university with minimum work experience of about 8-10 years; of which at least 3-5 years in Telco Product Marketing; good to have Prepaid telco marketing experience, Product / business analysis experience and Product development experience
  • Excellent analysis and business casing skills
  • Knowledge of telco mobile and other digital technologies
  • Strong English language and communication skills, both oral and written.
  • Proficiency in Microsoft Office particularly Excel & Powerpoint
  • Analytical and methodical, meticulous and well-organized in approach to work
  • Able to engage and influence peers and middle managers, team-mates and cross-functional counterparts
  • Driven and resilient to challenges, able to handle uncertainty
  • Team player, pleasant personality
  • Able to guide and provide clear direction to team


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