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Senior Marketing cloud

Date: 10-Sep-2022

Location: Singapore, Singapore

Company: Singtel Group


At Singtel, we're working on projects that push the boundaries of digital, realising our vision and purpose to Empower Every Generation. We have a dynamic and diverse team, with a passion for innovation, and talent to deliver cutting-edge digital solutions and immersive customer experience.


In Group IT, we create great technology that can change the future, and we're looking for people to be part of our digital and 5G journey. If you like to work in a dynamic, leading communications technology group to deliver innovations and excellence across the region, come join our digital, software engineering, data and cyber security teams!


Apply now, and ignite our digital future together.

This role is accountable for the marketing technology capabilities of Singtel within Group IT:

1. Business requirements, functional design, process design (including scenario design, flow mapping, customer journeys), prototyping, configuration, testing, training, defining

support procedures

2. Provide ongoing operational support for marketing / campaign & customer centric personalization / decision engine solutions

3. Provide best practices and how to apply them in marketing cloud platform & customer centric personalization / decision engine platform

4. Show marketers how to best create campaign and how to manage and use data for effective marketing campaigns

5. Work with internal analytics users on their models / rules set up, as well as marketers on their offers set up on the decision engine platform for customer centric personalization

6. Collaborate with other domain experts across disciplines to innovate and create great solutions that involved both marketing technology and other functional areas in a project

7. Ensure that proposed solutions are aligned and conformed to the defined architecture guidelines and roadmap





  1. Understand business requirements and objectives in order to analyze / assess the relevant customer data-sets needed and propose actionable marketing/campaign planning process and its operations

2. Consult and guide users on their new initiatives or enhancements

3. Able to validate and challenge user requirements to ensure that appropriate due diligence is placed on requirements

4. Perform solution design and implementation related to marketing technology platforms that is in accordance with DPM Strategy & Architecture

5. Integrate and maintain marketing cloud & decision engine connector, Rest API, for real-time

data exchange and for triggering email activity, etc, as well as SFTP jobs for batch data exchange

6. Deliver or support the development of cost estimates based on the solution design

7. Review and validate solution design and cost estimation provided by IT vendors

8. Provide User Acceptance Test (UAT) support to users

9. Support broad range of marketing technology projects related to marketing campaign, customer segmentation, campaign optimization, channels effectiveness, customer centric personalization, next best offer, decision engine etc.

10. Work with internal IT teams & Partners/Vendors to deliver/implement solutions from requirements till post go-live, and ensure they deliver solutions on-time, on-budget that fulfill business requirements and functionality, operational and scalable.


Education and Qualifications


  • Bachelor’s degree in IT, Computer Science, Software Engineering, Business or equivalent.
  • Minimum 4 years of experience in digital marketing, marketing automation & customer centric personalization/decision engine platforms
  • Minimum 2 years of hands-on working experience in using Oracle Marketing Cloud (including the journey builder, creation of campaigns, segments, integration, configuration and advanced automation features)
  • Strong understanding of Marketing Cloud & Customer Centric Personalisation/Decision Engine architecture andknowledge of the wider marketing ecosystem
  • Experience in analysing business requirements, deliver design and estimate, development, testing and production deployment of solutions for marketing cloud and/or customer centric personalisation/decision engine platforms.
  • Proficiency with marketing automation best practices, customer centric personalization/marketing,lead management and performance reporting
  • Working knowledge of API data integration, JavaScript, CSS, HTML, content strategies and web technologies (ad servers, browsers, cookies, etc)
  • Working knowledge of CRM technologies (Oracle CRM,, Microsoft CRM, etc.)
  • Working knowledge of Unix/Linux technologies
  • Working knowledge of analytical/score modelling
  • Good knowledge with Customer Life Cycle Management (Retention, cross-sell, up-sell &
  • Experience in working in Telco or eCommerce industry prospective, awareness and rewards)
  • Fundamental understanding of internet advertising technologies (cookies, DSP, SSP, RTB) and the marketing channel attribution model.
  • Experience in conducting training to business users
  • Good knowledge in SQL


Technical Skills


  • Marketing Cloud Platform (Oracle Reponsys / Eloqua)
  • Personalization/decisioning platform
  • Marketing Cloud Certification(s) a bonus
  • Relational Database Management System (RDBMS)
  • Big data, Data warehouse platforms or equivalent
  • Java / JavaScript / HTML / XML / CSS / JSON
  • API integration
  • Unix/Linux