Singtel FLS Marketing Intern (Financial and Lifestyle Services) #GeneralInternship

Date: 18 May 2024

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.



Be a part of something BIG!

Singtel Dash is the all-in-one mobile e-wallet that lets you pay, remit, save, invest and insure from one app.


Your role as a marketing intern with the Singtel Financial Lifestyle Services (FLS) marketing team will open you to the world of consumer marketing for a mobile wallet. You will be involved in campaigns management while leading discussions with various stakeholders to contribute positively to business growth.


Make an Impact by:

Brand Management

  • Plan and execute end-to-to marketing communication campaigns and initiatives to increase the Singtel Dash / Singtel Protect brand awareness and equity for assigned product(s), covering both online and offline deployments
  • Work closely with and manage various stakeholders/ external vendors to support 360-brand launches and campaigns
  • Monitor progress of campaigns and submit reports of performance


Community Building and Engagement


  • Manage and learn how to create meaningful experiences in both digital and physical spaces for our communities
  • Develop engagement strategies to keep our core customers engaged with Singtel Dash and encourage behaviours as our brand ambassadors
  • Support in organising and executing exciting, educational events that leave a lasting impression on our existing communities and new users


Digital/Social Media Management

  • Develop social media strategy to meet business KPIs, as well as conceptualise and implement social media campaigns to grow followers and sustain an engaging audience experience for Dash / Singtel Protect
  • Function as subject matter expert for social media, sharing best practices and leading key social media initiatives
  • Manage and develop engaging content for all digital channels
  • Research and analyse digital media trends to improve social media presence and campaign efficacy


Campaign Management and Marketing Support

  • Support Dash / Singtel Protect business stakeholders for promotional launches, including (but not limited to) copywriting, creative brief to design team, coordinating with stakeholders to ensure a smooth launch, performance marketing
  • Support the marketing team in operations tasks and other ad-hoc tasks as assigned


Skills for Success: 

  • Currently enrolled in a Degree in Marketing, Business, or a related field.
  • Strong organizational skills with the ability to manage multiple tasks and deadlines effectively.
  • Excellent communication skills, both written and verbal.
  • Proficiency in Microsoft Office Suite and productivity tools.
  • Proactive attitude with a willingness to learn and contribute to a dynamic team environment involving multiple stakeholders.