Senior Executive, Social Media

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Date: 6 Sep 2024

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

 

 

Be a Part of Something BIG!

Do you have a passion for social media and a knack for creating engaging content? Join our team as a Social Media Executive and help us shape our brand's online presence. If you’re driven by creativity, strategic thinking, and the ability to foster community engagement, we want to hear from you!

 

Make an Impact by

 

  • Overall
    • Actively supports company’s social media platform requirements such as Facebook, LinkedIn, YouTube, Instagram and forums
    • Supports social media calendar management to ensure the content is published by the stipulated deadlines and within guidelines and design philosophies
    • Traffic requests that come in across multiple BUs, audit and streamline current processes for better efficiencies
    • Ensures operational excellence of the platforms day-to-day health and needs
  • Social Media Strategy implementation
    • Work closely with Social Media Manager, peers and strategic brand lead agency (Leo Burnett) to implement the new FY’s ‘Culturfy’ strategy and content pillars
    • Foster and strengthen new relationships with key influencers within the community via strategic lead agency’s influencer strategy
    • Increase engagement across all platforms to achieve SMART KPIs for each for the new FY
    • Coordinate with xfn teams to ensure brand consistency across all platforms and output
    • Liaise with PMs, respective Comms teams to stay update on new products and features
    • Lead discovery for new digital technology and/or social trends and better WOW
  • XFN collaboration:
    • Work closely with marketing and customer care teams to identify and plan responses to community members and customers in a professional, personable, and timely manner to foster engagement
    • Work with the marketing and creatives to create high quality, engaging, relevant, and timely content
  • Social media intelligence, monitoring and community management
    • Reactive: Work closely with POC to field requests for trend identification
    • Deploy social listening tools to monitor positive/negative comments and topic trends
    • Strive to boost engagement and resolve any potential conflicts that may affect brand reputation
    • Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback
  • Content Creation
    • Leads the creation of content, in collaboration with retail and cross-sell marcomm teams to create content for product launches and sustenance pieces for Singtel’s social media platforms 
  • Social Media Calendar Management
    • Traffic social media post requests that come in from Singtel Group business units
    • Curates/screens posts for brand tone of voice, and adheres to “fit for platform” content strategy and brand guidelines
    • Ensures content is published by the stipulated deadlines
  • KOL/Creator Outreach programme
    • Run the Singtel creator-affiliate programme, including vetting of KOLs, meet-up events, follow-up content analyses
    • Generate programme reports
    • Contribute to programme reviews and refinements

 

Skills for Success

 

  • Min Diploma in Marketing or relevant field
  • Experience in community management for a telco/ retail-centric business
  • Familiar with social media platforms and social media tools
  • Able to understand social media world and derive strategic insights
  • Proved work experience as a community manager for a notable brand
  • Excellent verbal communication and writing skills
  • Hands on experience with social media management for brands
  • Ability to interpret website traffic and online customer engagement metrics
  • Attention to detail, ability to multi-task and crisis manage

 

Rewards that Go Beyond

  • Flexible work arrangements
  • Full suite of health and wellness benefits 
  • Ongoing training and development programs 
  • Internal mobility opportunities

 

 

Your Career Growth Starts Here. Apply Now!

 

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.