Trade Development Intern #GeneralInternship

Date: 18 May 2024

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.





  1. Retail activation
  • Coordinate the launch of activation campaigns and activities to drive customer engagement.
  • Source personalised premiums and giveaways as part of the customer delight at stores, for on-ground activities and major festive or campaigns.
  • Ensure end-to-end campaign roll-out, including staff briefing on mechanics, deployment of marketing collaterals and fulfilment of premiums and share post campaign learnings.


  1. Retail traffic driver engagement
  • Implement marketing programs and execute on-ground engagement through cross-collaboration with merchants, mall tenants and Singtel exclusive retailers.
  • Support TikTok Creator House through conceptualisation of ideas. Curate script and key points for in-house talents and execute on-site support for the sales team.
  • Implement programs to drive customer engagement through show and tell sharing sessions. Develop key points for in-house specialists to share during these sessions.


  1. Small-Medium Businesses (SMB)
  • Coordinate with event companies to run on-site roadshows in SMB locations.
  • Work with external vendors to target at SMB companies.
  • Support the creation of marketing communications targeted at SMB companies.


  1. Marketing communications
  • Support the creation of marketing collaterals for sales channels.
  • Maintain up-to-date marketing communications in all stores.
  • Update digital content in retail stores.



  • Currently pursuing a Diploma/Degree in Business, Marketing or relevant field 
  • Commit to a 6-months internship
  • Experience in running campaigns & designing collaterals
  • Results oriented and have strong commercial fundamentals & good business acumen
  • Team player who enjoys a fast-paced and dynamic environment
  • Excellent interpersonal, communication & organisational skills