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Consumer Digital - Experience Designer

Date: 16-Jun-2019

Location: Singapore, Singapore

Company: Singtel

The Senior Experience Designer drives the design (UX and UI) and production of new experiences on our digital properties, specifically across key customer journeys (Sales, Care, Initiative, etc). This role will work with other specialists (Product Owners, Data Analyst, Business Analyst, Dev leads, Channels) to evolve and improve our digital service propositions and experiences to drive positive impact on CE, NPS, operation cost and digital penetration.



  • Understand business requirements and customer needs to map out experience maps.
  • Draw up Lo-Fi to Hi-Fi wireframes to facilitate user testing, A/B testing, and stakeholder collaboration.
  • Produce intuitive and engaging User Interfaces (UI) against Singtel’s Design Language System and design principles.
  • Perform A/B or multi-variant testing to optimise effectiveness of experiences, and reduce confusion and leakage in journey.
  • Support the AD, Digital Experience and Design in the mentorship of the design chapter, and also contribute subject matter expertise in design critique.


The ideal candidate should have/be:

  • Diploma/degree in digital media design, HCD, or relevant professional work experience
  • Over 6 years of relevant digital design experience (agency/in house)
  • Skill in User Interface design (UI), User Experience design (UX), Sketch App and Adobe Suite and Invision/Marvel prototyping
  • Experience in User testing and/or A/B testing
  • A team player and collaborator, effective communicator, high expectations of design and experience quality, keen interest in the wider design community. 

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